Privacy Policy

Last Updated: 05/21/24

This Privacy Policy explains how Skilledroofers.com, its affiliates, and successors (“Skilledroofers.com,” “we,” “our,” or “us”) collect, use, disclose, and protect information when you access or use our websites, social media accounts, and other online services (the “Services”), or when you otherwise interact with us.

This Policy does not cover the practices of third parties you interact with through the Services (such as roofing professionals, “Experts”). Any information you provide directly to an Expert is governed by that Expert’s privacy practices.

We may change this Policy at any time. We will update the “Last Updated” date and may provide additional notice (e.g., homepage notice or email). Continued use of the Services means you accept the revised Policy.

1. Information We Collect

Information You Provide

We collect information you provide directly, including:

  • Account and profile details (name, email, phone, address, company info, website URL).
  • Project requests, quote forms, and review submissions.
  • Communications with us (support, surveys, promotions, contests).
  • Expert information: company description, qualifications, licenses, insurance, photos, prior work, and other materials you choose to provide.
  • Any other content you submit to the Services.

Note: Contact information you provide via forms may be used by us to contact you for marketing, promotions, and future communications until you unsubscribe.

Information We Collect Automatically

When you use the Services we automatically collect:

  • Log data: browser, device type, IP address, access times, pages viewed, referring page.
  • Cookies and similar technologies: session cookies, persistent cookies, pixels, beacons, tags, SDKs, and device identifiers that track browsing behavior, ad interactions, and engagement.
  • Analytics data: usage trends, conversions, engagement metrics.

Cookies and pixels may allow cross-site tracking and retargeting ads. See “Your Choices” below for controls.

Information From Other Sources

We may receive information about you from social platforms if you log in or connect your account, public sources (e.g., state contractor license databases), and marketing partners, lead providers, or affiliates.

2. How We Use Information

  • Provide, maintain, and improve the Services.
  • Process project requests, connect you with Experts, and facilitate communication.
  • Contact you with service messages, technical updates, and security alerts.
  • Market our Services and third-party offers via email, SMS, phone calls, push notifications, and digital ads (subject to opt-out rights).
  • Personalize ads, content, and recommendations.
  • Conduct analytics and measure ad effectiveness.
  • Run promotions and administer contests.
  • Detect, prevent, and investigate fraud or misuse.
  • Comply with law or enforce our Terms.
  • Any other purpose disclosed at collection or with your consent.

3. Sharing of Information

  • With vendors and service providers (hosting, analytics, ad platforms, marketing partners, payment processors).
  • With Experts, if you request a quote or submit contact information.
  • With advertising networks and partners that deliver interest-based ads and retargeting.
  • Publicly, if you create a profile, post a review, or upload content.
  • To comply with legal obligations, enforce policies, or protect rights and safety.
  • In connection with mergers, sales, or financing.
  • With your consent or at your direction.

We may also share aggregated or de-identified data that cannot reasonably identify you.

4. Cookies, Pixels, and Tracking

We and third parties use cookies, tracking pixels, device IDs, and related technologies to recognize users and remember preferences, measure site traffic and usage, track ad performance and conversions, and deliver targeted ads on other sites and platforms.

You can usually disable cookies in browser settings, but doing so may limit site functionality. You can opt out of interest-based ads at www.aboutads.info/choices.

5. Advertising and Analytics by Others

We allow third parties to provide analytics and ads across the web. These providers may collect data about your browsing behavior and use it for audience targeting and measurement. Opt-out mechanisms are described above.

6. Data Retention and Security

We retain information for as long as necessary to provide Services and for legal compliance. We take reasonable measures to secure data but cannot guarantee absolute security.

7. Your Choices

  • Account: Update or delete your account through account settings.
  • Cookies: Adjust browser or device settings to block cookies.
  • Promotional Communications: Unsubscribe from emails, SMS, or calls via opt-out links or by contacting info@skilledroofers.com. Even if you opt out, we may still send non-promotional notices.

8. California Privacy Rights

California residents may opt out of sharing of personal information for marketing by emailing info@skilledroofers.com with your full name and contact details.

We do not respond to “Do Not Track” (DNT) signals, but third-party providers may honor them.

9. International Users

The Services are hosted in the United States. By using them, you consent to the transfer of your information to the U.S.

10. Contact Us

Questions or concerns? Email info@skilledroofers.com.